Positioning, The battle for Your Mind by Al Ries & Jack Trout – Ever wondered why Rank Zerox and Polaroid diminished while Samsung prospered? Why Pepsi Cola know they’ll overtake Coca Cola as No.1? Why your own career seems to have stopped moving forward?
This is a fascinating insight into the how all those major companies fight for the prime position in your mind to ensure their product is the chosen one. Whether you’re in business and trying to determine your place in the market or are curious to know how you are being targeted; this book is important in showing how communication methods can place a product, company or individual at the forefront of our minds.
Recommended, Andy February 2016